Christopher Rueda
President
Christopher Rueda is a designer from El Paso, Texas. He is the sole proprietor of Penny-Farthing Design, an El Paso based boutique graphic design firm. He is also Chief Marking Officer of eDealerDirect.com, an online automotive auction platform. Chris enjoys the design opportunities new projects present and is always looking forward to exploring the directions the design process takes him.
Andrew Sexton
Treasurer
Originally from St. Louis I grew up with splinters in my hands, drawing on napkins, and listening to the oldies. From watching one grandfather build houses, the other grandfather paint and draw on any willing surface, and my dad fix machines, I was destined to work with my hands. When a passion for Graphic Design unfolded in the middle of Missouri I became enamored with the aesthetic of the world. I'm currently the Senior Designer at Casas por Cristo in El Paso, where I also build houses for the people of Mexico, Guatemala and Dominican Republic. My love of design and building fused together to place me where I am now. If I'm not making a disaster of my desk I'm hiking in the desert, doing freelance design or watching a horror movie.
Becky Rodriguez
Secretary
Becky was born and raised in El Paso, Texas and earned her B.A. in Graphic Design with a minor in Communications in 2015 from the University of Texas at El Paso. She is currently the Graphic Designer at MGL Agency, and freelances in her spare time.  She enjoys all forms of design but gets especially giddy when working on hand lettering or apparel design. She also enjoys photography and plans to improve her skills in the near future. She is a social butterfly and makes seemingly ordinary activities into adventures through her sheer optimism and love of life. When she's not designing, you can find her spending time with her loved ones, hiking, or attending a concert...or two.
Eddie Valdez
Communications Director
Eddie Valdez is a Marketing & Design Coordinator at ClearView Realty, local real estate brokerage, where he provides marketing, graphic design, and social media services to a team of fifty real estate agents. Freelancing marketing services since 2018, Eddie has worked with various companies and in El Paso, Austin, and New York spanning various industries from healthcare to book publishing, to food service and music & entertainment. Eddie’s professional interests include branding, strategy, experiential marketing, and public relations. Eddie holds a Bachelor of Arts degree in Mass Communication-Advertising from Texas State University-San Marcos where he was a member of the award-winning AAF NSAC team. Eddie is passionate about solving problems creatively at the point where art and commerce intersect. He is also passionate about how design and music illicit emotions and create environments. As a life-long learner, he is always dabbling in new ideas and endeavors. On his free time, you can always find Eddie exploring the city with friends and family, or at home singing and writing music while envisioning a life of superstardom in Los Angeles.
Joseph Tagle
Membership Director
I am El Paso native and 2007 graphic design graduate of UTEP, with 8 years of professional design experience. My background started in general design and led to a production artist role. I’ve also been in business as an established freelance designer since 2013. I recently started a new creative role as a full-time, in-house assistant designer for the company Advanced Discovery. I’ve been a supporting member of El Paso’s AIGA chapter since its formation in 2014. I’ve been active with our chapter since the start and this is the first year taking a role as a board member. I'm truly looking forward to helping grow our graphic design community here in El Paso and look forward to meeting more of our city’s talent.
Miriam Mitzi Rosas
Web Chair
Mitzi is a Mexican born, screen junkie and a gamer-by-heart, she has more than 15 years of experience in identity, print, web, and mobile layout design. Mitzi holds a Graphic Design Bachelor Degree from The University of Texas at El Paso, and after graduating she moved to Los Angeles. Since then, Mitzi developed her skills of User Experience and User Interface design while working with different tech start-ups for over 8 years. She designed and produced award-nominated mobile and web applications for the entertainment industry, her past clients include Fox, The Paramount Network, Buick, Virgin Produced, Walgreens, NCR and creative innovator like will.i.am. Now working as a local freelancer User Interface and Graphic Designer, she’s passionate about creating a smart and lean design, branding and marketing materials for her clients.
Aidé Argueta
Student Chair
Aidé Giovanna Argueta is Mexican–American graphic designer born,  raised and based in El Paso, Texas. She specializes in visual communication, including, layout, illustration, web design/navigation design, and logo/brand identity. Aidé attended The University of Texas at El Paso where she received a Bachelor of Interdisciplinary Studies with a concentration in Special Education in May 2015. She became a certified teacher in the State of Texas in Early Childhood-Grade 12 in Special Education, and Early Childhood - Grade 6 in Bilingual Education. After teaching fifth grade bilingual math and reading in 2015, Aidé decided to pursue her second Bachelor Degree. She anticipates graduating in 2019 with a Bachelor of Arts with a Graphic Design concentration. Her work has entered the 2017 El Paso Community College’s Annual Juried Exhibition and displayed various times throughout the Fox Fine Arts Building at The University of Texas at El Paso. It has also been selected to be sold at Chalk the Block, an annual public arts festival in El Paso, Texas. Finally, it has been displayed at the Dean’s Office in the College of Liberal Arts at The University of Texas at El Paso and was also selected to be sold to the Museum and Cultural Affairs Department of the City of El Paso.
Claudia Ramirez
Historian Chair
Claudia Ramirez is a Mexican-American artist, born in El Paso Texas and raised in Ciudad Juarez Chihuahua. She graduated from The University of Texas at El Paso with a BA in Drawing and Painting and a minor in Creative Writing. Claudia has been featured in several exhibitions in El Paso and also has had one publication in the Rio Grande Review magazine. She currently resides in El Paso and continues contributing to the border art.
Clive Cochran
Education Advisor
Current senior lecturer in Graphic Design at UTEP, he was previously Associate Creative Director at MithoffBurton Partners. His experience covers a wide range of design projects for a broad spectrum of clients, including identity & package design, corporate communications, annual reports, trade show exhibits, and advertising in all media. Recognized with numerous awards including the American Advertising Federation Silver Medalist, Cochran has been published in several publications, including Print Magazine, Graphis Posters, and Dynamic Graphics.
Jacob Muñoz
Education Advisor
Jacob Muñoz, has been designing for over a decade. He holds two degrees including a BFA from the University of Texas at El Paso with a major in Graphic Design and a minor in Drawing and his MFA form New Mexico State University majoring in Graphic Design. Prior to becoming an Instructor at UTEP, Jacob Muñoz has designed for a number of Design Studios and Ad Agencies in the El Paso area. Apart from teaching, Muñoz has been an acting freelance designer for Substance, El Paso Chili Company, Ysleta del Sur Pueblo, and Tigua Inc. respectively.
Juan Carlos Hernandez
Agency Advisor
Juan Carlos, better known as JC, is a proud graduate of the University of Texas at El Paso. JC is the Senior Art Director at CultureSpan Marketing, a full-service marketing and advertising firm that specializes in bicultural marketing and advertising strategies. He also volunteers with non-profit organizations developing creative design concepts and determining the best ways to represent their identity.
Veronna Corral
Board Advisor
Veronna is a proud University of Texas at El Paso design and communication graduate home-grown in her beloved El Paso and Juarez region. She is passionate about leadership in the creative fields and loves to be involved in various creative projects and organizations. She recently opened up her own small business in central El Paso where she offers design, event, and printing services focused for fellow entrepreneurs, artists, and small businesses.