Veronna Corral
Veronna is a proud University of Texas at El Paso design and communication graduate home-grown in her beloved El Paso and Juarez region. She is passionate about leadership in the creative fields and loves to be involved in various creative projects and organizations. She recently opened up her own small business in central El Paso where she offers design, event, and printing services focused for fellow entrepreneurs, artists, and small businesses.
Becky Rodriguez
Becky was born and raised in El Paso, TX and earned her B.A. in Graphic Design with a minor in Communications in 2015. She enjoys all forms of design but gets especially giddy when working on hand lettering or apparel design. She also enjoys photography and plans to improve her skills in the near future. She is a social butterfly and makes seemingly ordinary activities into adventures through her sheer optimism and love of life. When she's not designing, you can find her spending time with her loved ones, hiking, or attending a concert...or two.
Christopher Rueda
I am a designer from El Paso, Texas with a passion for creative and innovative design solutions regardless of the challenge. I have a degree in Architecture and my Masters in Business Administration. I am sole proprietor of Penny-Farthing Design, a boutique design firm based in El Paso, Texas. The combination of my design and business background allows me to bring a creative and pragmatic approach to my work. I pride myself on my versatility, sense of aesthetic appeal and ability to communicate my design intent to my clients. I enjoy the design opportunities new projects present and always look forward to exploring the directions the design process takes me.
Alejandra Urquide
Events Director

Alejandra is a Mexican graphic designer and event coordinator currently located at El Paso, Texas.  She studied Graphic Design and Advertising at The University of Texas at El Paso graduating in fall 2014. Alejandra believes that graphic design is the best way to impulse action and communicate important issues to the community. Some of her accomplishments include participate in the Craiova’s European Capital of Cultura campaign and working at Barracuda PR. Alejandra is a big Harry Potter fan and her dog’s name is Taco.

Joseph Tagle
Membership Director
I am El Paso native and 2007 graphic design graduate of UTEP, with 8 years of professional design experience. My background started in general design and led to a production artist role. I’ve also been in business as an established a freelance designer since 2013. I recently started a new creative role as a full-time, in-house assistant designer for the company Advanced Discovery. I’ve been a supporting member of El Paso’s AIGA chapter since its formation in 2014. I’ve been active with our chapter since the start and this is the first year taking a role as a board member. I'm truly looking forward to helping grow our graphic design community here in El Paso and look forward to meeting more of our city’s talent.
Aidé Argueta
Student Chair
Aidé Argueta is a current student at the University of Texas at El Paso, majoring in Graphic Design, as well as a certified teacher in Bilingual and Special Education. Aidé taught at Desert Wind School in 2015, at her home town, El Paso, Texas. Having an inmense passion for art, she continually works on various art projects with students at Socorro Independent School District and in other areas around El Paso.
Caitlin LeMoine
Board Advisor
Born in El Paso and raised in Atlanta, Caitlin LeMoine is a graphic design alum from the University of Georgia. After helping build the chapter in El Paso, Caitlin moved to Santa Fe to work as a designer with Meow Wolf.
Clive Cochran
Education Advisor
Current senior lecturer in Graphic Design at UTEP, he was previously Associate Creative Director at MithoffBurton Partners. His experience covers a wide range of design projects for a broad spectrum of clients, including identity & package design, corporate communications, annual reports, trade show exhibits, and advertising in all media. Recognized with numerous awards including the American Advertising Federation Silver Medalist, Cochran has been published in several publications, including Print Magazine, Graphis Posters, and Dynamic Graphics.
Juan Carlos Hernandez
Agency Advisor
Juan Carlos, better known as JC, graduated from the University of Texas at El Paso in 2003 with a BFA in graphic design and a minor in drawing. Upon graduation, JC has had an extensive work history serving in various design capacities for several notable firms in El Paso. Today, JC serves as the Senior Art Director at CultureSpan Marketing, a full-service marketing and advertising firm specializing in bicultural marketing and advertising strategies. His duties include developing creative design concepts, visual designs and determining the best ways to represent client identities in order to achieve their objectives. He works closely with all departments in the agency to help formulate marketing plans and execute them graphically. He is in charge of establishing the conceptual and stylistic direction for CultureSpan’s design staff.